London, UK, 22nd April 2025 – At the 8th London Spirits Competition, held in London on 25 & 26 March 2025, Solar Reserve Rum Co. won a Gold and Silver medals, considered the ultimate seal of approval in the global spirits industry. To achieve this distinction, Solar Reserve Rum Co. needed high scores in three categories: Quality, Value, and Packaging.
In contrast to other spirits competitions that often prioritize distilling ability and technical expertise over drinkability, the London Spirits Competition aims to recognize and celebrate the spirits that consumers actually want to buy, whether from a retail store or off a menu at a London restaurant.
What sets the London Spirits Competition apart is its judging process. It goes beyond blind tasting to determine medal winners. First, judges evaluate the spirits’ label, design, and packaging, assigning a portion of the score based on visual appeal, storytelling effectiveness, and how well the brand's overall presentation aligns with its price point and perceived value for money.
Winning a London Spirits Competition award requires high scores across all three judging areas. Exceptional quality spirits might not be considered winners if the price and packaging don't resonate with consumers. The competition recognizes spirits that excel in both quality and marketability.
For example, having a 95-point spirit wouldn't guarantee success if it lacks visual appeal or offers poor value for money. Such a spirit might be well-respected within the industry, but struggle to find buyers on shelves or restaurant menus.
Q (Quality Score) + V (Value Score) + P (Package Score) = London Spirits Competition Score
Each judging category (Quality, Value, and Package) receives a separate weighted score. These scores are then combined to produce a final score that determines individual awards.
Quality Score: Out of 100
Value Score: Out of 100
Package Score: Out of 100
The London Spirits Competition is judged by a panel of leading spirits buyers with current commercial buying experience, or spirits consultants and experts directly involved in developing new spirit brands or purchasing spirits for resale. Judges represent a diverse range of channels and disciplines, including multiple retailers, convenience stores, distributors, on-trade groups, casual and fine dining establishments, hospitality, and the travel industry.
“The authority of a London Spirits Competition award comes from the power of being judged across quality, value, and appearance, the high caliber of the judges, and the intensely competitive product set. We are thrilled that our two rums: Solar Reserve 55 and Solar Reserve 8 performed so well,” said founder, Anthony Delaney. “Winning a 95 Gold for Solar Reserve 55 and a 92 Silver for Solar Reserve 8 demonstrates that we are working with the types of spirits that bar managers and mixologists want to use, and spirits that drinkers enjoy choosing and consuming.”
About Anthony Delaney, founder of Solar Reserve Rum Co.
Anthony Delaney found himself captivated by the world of fine Caribbean rums. Eager to inject fresh energy into the premium spirits scene, he envisioned a venture that combined exceptional craftsmanship with a commitment to sustainability.
This spark of enthusiasm led to the creation of Solar Reserve Rum Co., a brand dedicated to showcasing outstanding Caribbean Island rum while respecting our planet and sharing fun times with friends.
"It was really important for us at Solar Reserve Rum Co. to score high at the London Spirits Competition. We are proud of our London roots and its brilliant to know that amazing respected bar managers and mixologists share our enthusiasm for the rums we have created. Expect some fun activations and events in the coming months!"
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About the London Spirits Competition
The London Spirits Competition is unique in its evaluation of spirits based on quality, value, and packaging. The event is organized by Beverage Trade Network, which hosts industry events worldwide. For more information, please visit: www.londonspiritscompetition.com