Privacy Policy

Last updated: January 30, 2026

1. Introduction

Solar Reserve Rum Co ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website solarrum.com and make purchases from our store.

2. Information We Collect

We collect information that you provide directly to us, including:

Name, email address, phone number, and billing/shipping address
Payment information (processed securely through our payment provider)
Age verification information (required for alcohol purchases)
Order history and preferences
Communications with us

We also automatically collect certain information about your device, including:

IP address, browser type, and operating system
Browsing behaviour and pages visited
Cookies and similar tracking technologies

3. How We Use Your Information

We use your information to:

Process and fulfil your orders
Verify you are of legal drinking age
Communicate with you about your orders and our products
Improve our website and customer service
Send marketing communications (with your consent)
Comply with legal obligations
Prevent fraud and enhance security

4. Information Sharing

We may share your information with:

Service providers who assist with payment processing, shipping, and marketing
Age verification services
Law enforcement or regulatory authorities when required by law

We do not sell your personal information to third parties.

5. Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can control cookies through your browser settings.

6. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Object to processing of your data
Request data portability
Withdraw consent for marketing communications

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the internet is 100% secure.

8. Age Verification

You must be 18 years or older to purchase alcohol from our store. We use age verification systems to ensure compliance with UK law.

9. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy and to comply with legal obligations.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Solar Reserve Rum Co
Email: hello@solarrum.com

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page with an updated "Last updated" date.